We are on the same journey as our customers, towards Net Zero

Our journey to Net Zero

Our journey to Net Zero

We’re on a pathway to become a more sustainable organisation.

Find out more
Customer solutions

Customer solutions

We’re committed to helping customers on their Net Zero journey.

How we can help
Carbon offset fuel

Carbon offset fuel

We’re proud to now offer carbon offset fuel to all customers.

More about offset fuel
Our journey

Carbon Neutral since 2019

We’ve offset the carbon footprint of our operations as part of our wider sustainability strategy

As a division of World Fuel Services, we strive to create a more environmentally and socially sustainable world through our actions, investments and energy solutions. In 2019, we became a signatory to the United Nations (UN) Global Compact – a voluntary initiative based on CEO commitments to implement universal sustainability principles and to take steps to support UN goals.

We're taking the necessary steps to make our operations more sustainable while supporting people around the world on the same journey. So far, we have:

Developed a carbon reduction plan
We have measured our carbon footprint globally and taken the steps to set and achieve realistic carbon reduction goals, per global best-practices.

Reduced our energy use
We have improved fuel economy by reducing the overall age profile of our truck fleet through newer, more fuel-efficient vehicles. We’re optimizing our delivery routes through automation tools that help serve more customers per mile travelled. This helps reduce the fuel we’re using to power our fleet. We’ve also transitioned our data centres into the cloud, to reduce the need for energy-intensive, in-house servers.

Sourced renewable energy
We are currently sourcing 100% renewable power for our buildings.

Offset our carbon emissions
We have purchased carbon offsets to compensate for our carbon footprint and the emissions related to our fleet of trucks, both for our Watson Fuels fleet in the UK and globally. We’ve been doing this since 2019, and will continue to do this each year.

Learn more about our journey here:

Helping our customers make the transition

A world of sustainability solutions

We’re committed to helping our customers plan and progress their respective energy transitions.

For all customers, we can now offer carbon offset fuel, allowing you to lower your carbon footprint without changing the type of fuel you use. See more >

And for our commercial clients, our expert colleagues at World Kinect Energy Services can support on every step of the journey. From understanding your current carbon impact and developing a robust sustainability plan, to sourcing renewable energy and offsetting emissions, our global team has a proven track record in providing custom sustainability consultations and solutions.

Carbon offset fuel

Offset the carbon footprint of your fuel order

We’re now proud to offer all customers the ability to offset the carbon footprint of their fuel purchases.

What is a carbon offset?
In simple terms, a carbon offset represents a reduction in greenhouse gas emissions that can be used to compensate for emissions made somewhere else. Purchasing carbon offset fuel allows you to lower your carbon footprint while supporting projects worldwide that reduce carbon emissions.

How it works?
All liquid fuels release greenhouse gases into the atmosphere as part of the combustion process. Carbon dioxide equivalent (CO2e) is a metric used to convert the net impact of all these gases into an equivalent amount of carbon dioxide with the same global warming potential. This helps to measure the impact of fuel use. All liquid fuel types have a CO2E conversion factor. Try our new calculator to understand your carbon impact >

How can I buy carbon offset fuel?
We now offer the option to offset each fuel purchase made through Watson Fuels. When you buy carbon offset fuel, a proportion of the price you pay goes towards projects that compensate for the carbon impact of the fuel you’ve purchased.

So, by choosing to offset your fuel, you’ll be lowering your carbon footprint by directly contributing to the global carbon projects we’re partnering with, and the UN Sustainable Development Goals they are supporting. Read more about our projects>

Carbon Calculator

Calculate your carbon impact

Use our calculator to help understand your CO₂ impact

Our simple carbon calculator allows you to calculate your carbon emission equivalent, and better understand the CO₂ impact of your fuel use. You can also Request a Call Back from our team, to learn more about the ways we can help you to offset your carbon footprint.

Answer a few simple questions to calculate your carbon emissions


Your offset requirements is {0} tons CO₂e </br><font size="4"> We’ve made it simple to offset the CO2 emissions of your next order. Contact your local depot to find out more, or send us an enquiry to request a call back.</font>

Your fuel type
Your annual usage (litres)

Complete the form to request a call back. Our team will be in touch to discuss how we can help you offset this carbon footprint.


Thank you for your request. One of our team will be in touch shortly.

*The calculations from our carbon calculator are consistent with the UK Government GHG conversion factors for UK liquid fuel grades (2022), as available from BEIS.


IMPORTANT: The purchase and sale of Carbon Offset Fuel is a contractual chain of custody system: it is not a renewable energy certificate program, nor any other regulated carbon emission compliance instrument and is not part of any renewable portfolio standard or any other local, state, provincial, federal, national or supranational law, rule or regulation regime relating to renewable energy.

Get in touch

Ask us about our tailored sustainability solutions